Designers of online shops are concerned with the effects of information load. Look for little wins here and there and over the course of the year you will find that you have made it far more likely that a visitor to your website becomes a paying customer. The US soccer jerseys are made to be light weight and high performing keeping you cool as the competition heats up. Your shopping cart is currently empty. Federal Trade Commission Consumer Information consumer.
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Don't show this message again. For immediate help finding a job, call:. Join us on Social Media. Simple shopping cart systems allow the off-line administration of products and categories. The shop is then generated as HTML files and graphics that can be uploaded to a webspace.
The systems do not use an online database. It is usually installed on the company's web server and may integrate into the existing supply chain so that ordering, payment, delivery, accounting and warehousing can be automated to a large extent. Other solutions allow the user to register and create an online shop on a portal that hosts multiple shops simultaneously from one back office.
Open source shopping cart packages include advanced platforms such as Interchange, and off-the-shelf solutions such as Magento , osCommerce , Shopgate , PrestaShop , and Zen Cart. Commercial systems can also be tailored so the shop does not have to be created from scratch. By using an existing framework, software modules for various functionalities required by a web shop can be adapted and combined.
Customers are attracted to online shopping not only because of high levels of convenience, but also because of broader selections, competitive pricing, and greater access to information. Designers of online shops are concerned with the effects of information load. Information load is a product of the spatial and temporal arrangements of stimuli in the web store.
Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site. The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. According to the output of a research report by Western Michigan University published in , an e-commerce website does not have to be good looking with listing on a lot of search engines. It must build relationships with customers to make money. The report also suggests that a website must leave a positive impression on the customers, giving them a reason to come back.
Dyn , an Internet performance management company conducted a survey on more than consumers across 11 countries in North America , Europe , Middle-East and Asia and the results of the survey are as follows:. These concerns majorly affect the decisions of almost two thirds of the consumers. The most important factors determining whether customers return to a website are ease of use and the presence of user-friendly features.
Methods for evaluating usability include heuristic evaluation , cognitive walkthrough, and user testing. Each technique has its own characteristics and emphasizes different aspects of the user experience. The popularity of online shopping continues to erode sales of conventional retailers. For example, Best Buy , the largest retailer of electronics in the U.
The survey found shopping began at amazon. It estimated 75 million Americans subscribe to Amazon Prime and 35 million more use someone else's account. There were million people shopping online in China in Online stores are usually available 24 hours a day, and many consumers in Western countries have Internet access both at work and at home.
Other establishments such as Internet cafes, community centers and schools provide internet access as well. In contrast, visiting a conventional retail store requires travel or commuting and costs such as gas, parking, or bus tickets, and must typically take place during business hours. Delivery was always a problem which affected the convenience of online shopping. However to overcome this many retailers including online retailers in Taiwan brought in a store pick up service.
This now meant that customers could purchase goods online and pick them up at a nearby convenience store, making online shopping more advantageous to customers. Consumers may need to contact the retailer, visit the post office and pay return shipping, and then wait for a replacement or refund.
Some online companies have more generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos. In the United Kingdom, online shops are prohibited from charging a restocking fee if the consumer cancels their order in accordance with the Consumer Protection Distance Selling Act Online stores must describe products for sale with text, photos, and multimedia files, whereas in a physical retail store, the actual product and the manufacturer's packaging will be available for direct inspection which might involve a test drive, fitting, or other experimentation.
Some online stores provide or link to supplemental product information, such as instructions, safety procedures, demonstrations, or manufacturer specifications. Some provide background information, advice, or how-to guides designed to help consumers decide which product to buy. Some stores even allow customers to comment or rate their items. There are also dedicated review sites that host user reviews for different products. Reviews and even some blogs give customers the option of shopping for cheaper purchases from all over the world without having to depend on local retailers.
In a conventional retail store, clerks are generally available to answer questions. Some online stores have real-time chat features, but most rely on e-mails or phone calls to handle customer questions. Even if an online store is open 24 hours a day, seven days a week, the customer service team may only be available during regular business hours.
One advantage of shopping online is being able to quickly seek out deals for items or services provided by many different vendors though some local search engines do exist to help consumers locate products for sale in nearby stores. Search engines, online price comparison services and discovery shopping engines can be used to look up sellers of a particular product or service.
Shipping costs if applicable reduce the price advantage of online merchandise, though depending on the jurisdiction, a lack of sales tax may compensate for this.
Shipping a small number of items, especially from another country, is much more expensive than making the larger shipments bricks-and-mortar retailers order. Some retailers especially those selling small, high-value items like electronics offer free shipping on sufficiently large orders.
Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users' shopping experience. Given the lack of ability to inspect merchandise before purchase, consumers are at higher risk of fraud than face-to-face transactions. When ordering merchandise online, the item may not work properly, it may have defects, or it might not be the same item pictured in the online photo.
Merchants also risk fraudulent purchases if customers are using stolen credit cards or fraudulent repudiation of the online purchase. However, merchants face less risk from physical theft by using a warehouse instead of a retail storefront. Secure Sockets Layer SSL encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant.
However, one must still trust the merchant and employees not to use the credit card information subsequently for their own purchases, and not to pass the information to others. Also, hackers might break into a merchant's web site and steal names, addresses and credit card numbers, although the Payment Card Industry Data Security Standard is intended to minimize the impact of such breaches.
Identity theft is still a concern for consumers. A number of high-profile break-ins in the s has prompted some U. Computer security has thus become a major concern for merchants and e-commerce service providers, who deploy countermeasures such as firewalls and anti-virus software to protect their networks.
Phishing is another danger, where consumers are fooled into thinking they are dealing with a reputable retailer, when they have actually been manipulated into feeding private information to a system operated by a malicious party.
Denial of service attacks are a minor risk for merchants, as are server and network outages. Quality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal. The purpose of these seals is to increase the confidence of online shoppers. However, the existence of many different seals, or seals unfamiliar to consumers, may foil this effort to a certain extent.
A number of resources offer advice on how consumers can protect themselves when using online retailer services. Although the benefits of online shopping are considerable, when the process goes poorly it can create a thorny situation. A few problems that shoppers potentially face include identity theft, faulty products, and the accumulation of spyware.
Most large online corporations are inventing new ways to make fraud more difficult. However, criminals are constantly responding to these developments with new ways to manipulate the system. Even though online retailers are making efforts to protect consumer information, it is a constant fight to maintain the lead. It is advisable to be aware of the most current technology and scams to protect consumer identity and finances.
Tommy John uses a gifting video along with a customer testimonial in this re-targeted Facebook Ad. Rollie is an Australian brand that has clearly just launched in the US.
They are likely targeting me based on my geographic location and having visited their site before. Nike is using the multiple photo option ad aka, not a video and promoting customized items in the ads.
Facebook prioritizes videos and videos help build way more trust then just a regular ad. Videos are so powerful and using Facebook Custom Engagement Audiences you can sequence potential customers who watch 10 seconds of one of your videos to another video. Using Facebook Video Ads combined with Custom Engagement Audiences alone you can sequence potential customers all the way down a video funnel that goes from Awareness to Engagement and then to Conversion.
CRO stands for conversion rate optimization, which you can only do through data-driven optimization and decision making. Conversion rate optimization allows you to run tests to determine which various designs, language, etc.
Look for little wins here and there and over the course of the year you will find that you have made it far more likely that a visitor to your website becomes a paying customer. Regularly get your customers on the phone.
Ask why they choose you. Ask what problems drove them to you in the first place. Ask how they view you compared to competitors. Their answers are literally what should go on your website to connect more deeply with your market and generate more sales.
Every brand has to first test their way to success. And the third is to be sure to share your successes and failures with everybody internally.
That way, you can be sure you have a staff with a knowledge base. Last year, conversion was 4. This has given us an edge against other clothing brands. I have 30 BigCommerce sites up and the reason I keep coming back is because my development staff and design staff are familiar with the templates and the backend. The cost of entry and cost to scale have dramatically reduced over the years.
And because the cost to entry is so low, more people has entered. And a lot of those people are scaling —— again, because the technology to do so costs so little. Suddenly, marketing to earn your fair share of the market is one of the most important factors to success. My advice for other business owners is this: Rather than tying up time with manual data entry and packaging, focus on things that help your business grow — like marketing, business development, etc.
Let tools and integrations take care of the other elements of the business, and outsource work when you need it. Honestly, InStockAlerts is worth its weight in gold.
Suddenly, all my customers wanted to know when a product would be back in stock. Then, I have more sales with no additional time spent. We also use PriceWaiter on our product pages — which lets the buyer name a price.
On the backend, we have loaded up all of our pricing rules into the PriceWaiter system. That app knows if we are willing to sell X items for Y dollars —— as long as the order value is above Z. We use several different integrations with BigCommerce right now, but we like the social tools that make it easy to optimize things like email campaigns we send out through MailChimp.
We also like that the social media tools for Pinterest, Facebook, and Instagram make it much easier to share our products. Leverage new technologies and services to make purchases as easy as possible. Never forget that there is tech out there to help you solve a variety of problems. Email marketing has long held the 1 position as the most profitable growth channel for online stores. All in all, email marketing drives increased loyalty, repeat purchases, net new purchases and increased AOV, and it can do all of that without you having to actually send individual emails to individual customers.
Automation is the real winner here — and email marketing is a test-bed of measurable aspects you can manipulate in order to drive growth behind the scenes. Dorco sent out a personal email from the CEO of the company to promote an organization called ShowerUp —— a mobile truck that goes around to homeless communities to provide hygiene options —— like shaving —— to the community.
It also includes a coupon code so that you can give and get discounted off. This is especially true with Care. They run a gifts. Kelty, a camping site, does this incredibly well. Each of their emails is themed, with an image to support the message. Yes, they showcase products. But they also showcase content to help readers and customers nail down their next adventure.
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